Dealer Focus: Backstitch, near Cambridge

In the first article of our new Dealer Focus series, we hear from Backstitch in Cambridge about their transition from the web to a shop, fantastically independent location and the huge range of classes they have on offer for budding sewists!

A growing independent haberdasher

Backstitch was started online nine years ago. We started with some quilting cotton and a few dress patterns, after discovering a dearth of modern fabric available online in the UK. After four years we moved into bricks and mortar premises at our current location at Burwash Manor and will be having our fifth birthday party there in March! The landscape of craft sewing has really changed over nine years with plenty of interest developing, but although you can now hunt out modern haberdasheries, they really are still gems that need to be found and treasured.

An unbeatable range of sewing products

Our Brother range consists of sewing machines, overlockers and accessories. We’re quite a new dealer and we are very excited to be now offering such fantastic machines to our customers. You can trial our machines or come and use one for an entire class. As well as Brother machines, we stock a modern selection of quilting and dressmaking fabrics and patterns, yarn and haberdashery materials. We also offer machine servicing and repairs.

Sewing classes in Cambridge for every ability

Speaking of classes, we run plenty in our bright and airy workshop space to learn and master all sorts of stitch-related skills. Everything from basic machine sewing and beginner dressmaking through to quilting, machine applique as well as hand techniques like smocking, knitting, crochet and hand embroidery. We also have regular social sessions such as Quilt Club and our Dressmaker’s Social, which are more relaxed, self-led sessions. The workshop space is also available to hire whenever it is not being used in our Studio Time sessions. We have a fleet of Brother F420s as our classroom machines and we defy you not to fall in love during class!

Part of an independent business hub

Backstitch is located at Burwash Manor in Barton. Burwash comprises fifteen independent retail units with a café set on a farm just outside Cambridge. It’s a lovely place to be and we have the benefit of free and ample parking and a great community spirit. Shops include a delicatessen, toy, furniture, rugs, fashion, fine wine… the list of shops goes on, and it’s definitely worth having some extra time to enjoy all the shops when you visit.

What makes Backstitch different

We think we’ve got a special thing going on at Backstitch. Our stock selection is modern and inspiring, and we’re always trying to find things that will make our customers say ‘ooh’! We like to think we create a relaxed and happy atmosphere for people to be inspired and encouraged to create. Our staff are always happy to bash through ideas with a more experienced customer or lend a guiding hand to those just starting out, and we are consistent and reliable, offering an all-round service with customers being able to order online and over the phone. We look forward to meeting you soon!

Backstitch
Burwash Manor, New Road, Barton, Cambridge, CB23 7EY
01223 778118
hello@backstitch.co.uk

Open seven days a week: Mon – Sat: 10am – 5pm; Sun: 11am – 5pm.

Website – https://www.backstitch.co.uk 
Facebook – https://www.facebook.com/backstitch
Instagram – https://www.instagram.com/backstitchshop
Twitter – https://twitter.com/BackstitchShop
Blog – https://www.backstitch.co.uk/content/blog/
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